• Pakistan Stock Exchange among the top 5 markets around the globe.

  • Fourth largest broadband Internet system of world is in Pakistan

  • World’s 7th largest Pool of Scientists and Engineer.

  • Population comprising of 60% vibrant and dynamic youth.

  • An internet penetration of 18%, highest among South Asian nations.

  • 40 million smartphone users.

  • Pakistan has the world’s largest ambulance network.


A leading advertising company in Asia.

AdAsia is an international advertising conferences held by AFAA (Asian Federation of Advertising Associations. In 1958, the first AdAsia was initiated by President Hideo Yoshida of Dentsu Inc and held in Tokyo, Japan. Later on, it is held twice a year and hosted by member countries in Asia by turns. The theme is decided by host countries to carry out research into the issues of various cross-regional marketing communications. Participants are representatives of member countries with around 1500 to 1800 people in total.

Down the Memory Lane


Hosting Adasia is not new to Pakistan. In 1989 Pakistan played the perfect host and managed to pull off an event that is still talked about. The 16th Asian Advertising Congress held in Lahore in 1989 attended by over 800 leading advertising and media specialists from around the world and Pakistan,  Adasia 89 was described as a most memorable event by both overseas visitors and Pakistanis. 

It is after 30 years that Pakistan once again won the bid to host AdAsia 2019 in the heart of Pakistan – Lahore.

Government Support

Muhammad Shehbaz Sharif

Cheif Minister of Punjab

Marriyum Aurangzeb

Minister of State for Information Broadcasting & National Heritage

Pakistan Advertising Association (PAA)

Established in February 1981, PAA is the representative body of the Advertising industry of Pakistan. PAA is registered with the Security & Exchange Commission of Pakistan (SECP), Director General Trade Organizations (DGTO) and Ministry of Commerce, Government of Pakistan in 2016. It became inoperative in 2006 and was restored and activated in April 2016. Today, PAA is the registered trade body representing the advertising fraternity in Pakistan with over 169 members.

Back to AFAA Family

PAA received membership of AFAA and are now all set to host AdAsia 2019 in Lahore, Pakistan.

PAA Members

Office Bearers and Executive Committee





Sr. Vice Chairman


Vice Chairman


Chairman Zone A


Chairman Zone B

Behind the Stage

Ad Asia Organizing Committee


Syed Masood Hashmi

Chairman PAA
President Orient McCann

Sarmad Ali

Organizing Committee Adasia 2019
MD, Jang Media Group

Sohail Kisat

Vice Chairman
Organizing Committe Adasia 2019

Pakistan Advertising Association
Jawad Humayon
Numan Nabi Khan
Seema Jaffer
Sohail Aziz
Waqar Haidri
Shahnoor Ahmed
Khalid Rauf

Pakistan Advertisers Society
Qamar Abbas

Pakistan Broadcasters Association
Shakil Masud

All Pakistan Newspapers Society
Umer Shami
Raihan Merchant
Fuad Hussain


Principal Information Officer
Government of Pakistan

Director General Public Relations
Government of Punjab

CEO, Punjab Council of Arts

CEO, Punjab Entertainment Company

CEO, Pakistan National Council of Arts & Culture

Mayor, City of Lahore

Advisory Board


Javed Jabbar

Chair Adasia 1989

Jamshed Qureshi

Chairman Bond Advertising

Hameed Haroon

CEO Dawn Group

Bharat Avalani

Advisor to the Organizing Committee



Sadan Peerzada

Rafi Peer Group

Kamran Lashari

Director General
Lahore Walled City Authority

Siddique ul Farooq

Evacuee Trust Property Board

Organizing Partners


Pakistan Advertisers Society (PAS)

Pakistan Advertisers Society collectively speaks for the common interest of the advertisers in Pakistan. Chartered in 1996, the prime objective of PAS is to ‘empower its members’ in dealing with the government, advertising agencies, media and other organizations integral to the advertising industry. It believes in promoting the spirit of mutual-support for mutual-benefit among its members.


Pakistan Broadcasters Association (PBA)

PBA has come in place to offer optimum advantage to all stakeholders of the media industry – Broadcast Houses, Ad Agencies, and Advertiser alike. Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.
Along with being a system operated Clearance House making it imperative for the advertisers to pay their dues in stipulated time to avoid any inconvenience of disruption in telecast of their advertisements, it also provides protection to the Ad Agencies and Media Buying Houses against situations that could arise out of default of payments.
Besides, Pakistan Broadcasting Association is also involved in research studies so that our industry can make intelligent decisions.


International Advertising Association - Pakistan Chapter

Being established in 1938, International Advertising Association is a one-of-a-kind strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms - as well as individual practitioners. With an unprecedented international network in over 76 countries, IAA has over 3,000 individual members across corporate, marketing services, organizational and academic sectors – all involved in the branding, communications and marketing disciplines.

To ensure the vision and mission of IAA is followed in our South Asian region, the Pakistan chapter has been actively involved in activities and promotion of better marketing and advertising strategies within the region.


All Pakistan Newspaper Society (APNS)

The All Pakistan Newspapers Society is a premier body of newspapers publishers with the aim and means to watch over, protect, preserve and promote the rights and interests of the newspaper industry on matters directly or indirectly affecting their rights and interests. The APNS remains very active in handling the problems faced by its members vis-à-vis the provincial and central governments relating to advertisements, clearance of dues, taxes and duties and newsprint. It is a force to be reckoned with in the publishing and advertising world and laid down rules of conduct for member publications as well as the advertising agencies.

About Lahore

Lahore is the second largest metropolitan area in Pakistan and 14th most populous city in the world.

Lahore successively served as a regional capital of the empires of the Shahi kingdoms in the 11th century, the Ghaznavids in the 12th century, the Ghurid State in the 12th and 13th centuries and the Mughal Empire in the 16th century.
With its unsurpassed natural beauty, ancient history, architectural marvels, rich cultures and exotic food, Lahore is a brilliant blend of old and contemporary. Although Lahore may not be Pakistan’s capital city, it wins hands down as its cultural, intellectual and artistic hub.

Lahore is a fine paradigm where the seamless union of the old and new is celebrated

Things you should know about Lahore

  • Lahore Railway Station is biggest Railway Station in Pakistan.

  • Lahore is known as the City of Gardens.

  • Lahore has the most advanced commuting system of Pakistan

  • Lahore is known as Pakistan's educational capital

  • The unique Wagah border ceremony



Adasia 2019 will be a 3-day conference.

Opening by the Prime Minister of Pakistan, Main Muhammad Nawaz Sharif


Inaugural Dinner

The welcome dinner will be hosted by the Governor of Punjab. The delegates will have the opportunity to experience the state building and its beautiful lush green gardens. Built in 1939, it is a historical building and has been the residence of several prominent figures.

Farewell Dinner

The farewell dinner is proposed to take place at the Lahore Fort. The grandeur of the venue multiplies manifolds at night as the Fort is beautifully lit.


Other Evening Networking Venues

Hazoori Bagh, Shalimar Gardens and Kamran Baradari


Venue – Expo Centre Lahore

  • Spread across 4000 sq. meter

  • Built on international standards

  • Massive halls that can house up to 5000 people

  • Full power back-up services

  • Metal Detectors

  • CCTV Cameras

  • Cafes